Having been in the vitamins, minerals and supplements arena for over 20 years, we realised more people than ever were training day-to-day, but pro‑quality nutrition was expensive and hard to access. That inspired us to take proven, pro‑level ingredients and create formats and flavours that fit into daily routines.

Using our in-house UK manufacturing and a handful of well-known suppliers, we’ve built a market-leading range at affordable prices. The mission hasn’t changed, but the products are continually improving – thanks to feedback from our community.